The world needs to innovate around plastics, to transform the oil based products into more sustainable products. Juteborg is innovating a replacement for polypropylene granules (PP), namely JutePP granules which replace 30-50% of PP with Jute. JutePP will reduce the use of virgin plastic with its associated emissions and has the potential to replace plastic completely. Jute, the golden fiber, is claimed to be the most sustainable material in the world and costs 30% less than virgin plastic.
The project will also validate the Farmer to Factory (F2F) jute supply chain model which aims to connect jute farmers to the value-chain while ensuring higher incomes to farmers. Jute farmers in Bangladesh live between 1-2 dollars per day. The project will increase the income of 1,200 farmers and their families, thus positively impacting an estimated 4,600 people.
Leading the project is Juteborg Sweden AB, in partnership with JuteLab International, Razzaque Jute Industries and Inclusive Business Sweden. The project is co-sponsored by the Nordic Climate Facility which finances innovative climate change projects.
Some of the project’s expected results are:
· JutePP granule production business model is tested
· Farmer to Factory (F2F) jute supply chain model is validated
· Multi-stakeholder partnerships are developed
· 1,200 jute farmers have increased incomes
· 615 tons of carbon emissions are avoided at project completion