The Emerging Market Innovation Camps is a pioneering innovation platform that enables companies to identify concrete market opportunities and explore ways to unlock high growth markets through innovation of new offerings and business models, tailored to local market conditions.
The program supported the realization of companies’ emerging market aspirations by:
- Introducing practical innovation tools and enhancing market understanding
- Building strategic capacity to realize opportunities
- Developing enduring and innovative partnerships for emerging market success
A one-day preparatory workshop was held in Nordic countries to provide companies with an introduction to innovation processes in an emerging market setting to support the establishment of peer networks with a similar mindset. Pre-camps were organized in May and August 2014 in Copenhagen, Oslo, Stockholm and Helsinki.
One-week workshops (Camps) were held in Nairobi, Kenya and Mumbai, India, during which companies had the possibility to explore market business opportunities on the ground and evaluate key assumptions in a dynamic process that involved local stakeholders as well as Nordic peers. A description of the on-site experience in Mumbai can be found here.
Plans are currently being put in place to hold additional camps in 2015. For more information, please click here.